No More Flip Cameras for Cisco

12 Apr

Technology giant Cisco released a statement just recently regarding a new path for the company. According to the statement, the company now intends to “align its operations”.  One of their steps is to eliminate parts of its consumer businesses.  It has also decided to put priorities to the four elements of their businesses.  These elements are the core routing, switching and services; collaboration; architectures; and video.

Cisco had to let go a part of its product line. One of the affected areas of the business is the product produced from their acquisition of Pure Digital which was estimated to be worth $590 million dollars. This product was Cisco’s video camera Flip business.  Despite its decision to shut down the flip business, Cisco still made sure that it will continue to support the customers of Flipshare as well as its partners.  The company also prepared a transition plan for such matter.

The said decision was based from the observation of the company’s top minds. Needless to say, cell phones are no longer devices for communication.  Just think of the top cell phone brands today such as iPhone, Android or Blackberry can also take images and videos.  Continuing with their Flip’s video camera is just not much of a use for the company anymore.

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